In the Beginning – the Origin Story of the Innotivity Institute
ORIGIN STORY OF CREATE YOUR CREATIVITY AND THE INNOVATION EXPLOSION When we created the Academy of Television (ATV) in Johannesburg in 2010 (www.screenarts.tv), I knew…
Category: History
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This was not a nice-to-have, chill out and meander and get in touch with fairies thing. This is a worldwide societal crisis and it needs action!
I soon realized another input: Maslow’s hierarchy of needs places Creativity at the very top of its pyramid, a form of Self-Actualization or Transcendence. This is where most people put Creativity. Even The Artist’s Way treats Creativity as a mystical, intangible spiritual experience rather than a basic skill. I realized people’s minds were at stake!
And that there was a different way to teach this! A way that brings Cameron’s gentler work into the cutting-edge present and gives it transformational velocity!
I got to work in creating a new workshop of my own design. I did more research into books and articles by thought leaders. I noticed more creative thinking books had come out in the previous decade than in the rest of history. I got inspired by the idea that became the basis of Session 6 (Connection) of my workshop: nothing is original.
So I took all these ideas and beat them around until they composed a simple 12 step process that any person could use to rebuild their creativity from the ground up.
I tested this new course at ATV and it worked. I noticed that people think Creativity is magic when it is actually just a logically structured activity.
After teaching it in tertiary for a few more years, I decided it was time to take it to the world. I called it Create Your Creativity because it’s a format of SELECTING your creative self (future base), not UNCOVERING the one you had inside you (past base).
I realized this was actually Innovation - taking Creativity into Action. And The Innovation Explosion was born. The results have been magnificent. And there is more to come.
Read more about The Innovation Explosion and Create Your Creativity in future posts.